Yoast SEO for WooCommerce — complete guide
Yoast SEO works on WooCommerce stores out of the box. The free version covers most WooCommerce stores’ needs. Premium adds redirect management, multi-keyword, and AI suggestions. The WooCommerce SEO add-on ($69/yr) adds deeper product schema, better breadcrumb control, and Pinterest Rich Pins.
This guide covers the parts of Yoast that WooCommerce store owners need most.
Yoast SEO for WooCommerce — what to configure
Six areas matter most for WooCommerce:
- Breadcrumbs — showing the category/product hierarchy. Full guide →
- Meta descriptions — what appears in Google results for each product page. Full guide →
- SEO titles — the clickable headline in Google results. Full guide →
- SEO score — how Yoast evaluates your content optimisation. What the score means →
- Checklist — what to do before publishing a product. WooCommerce SEO checklist →
- Pricing — is Yoast Premium worth it for WooCommerce? Honest breakdown →
Yoast SEO free vs Yoast SEO Premium for WooCommerce
Yoast SEO Free covers: meta title/description editor per product, XML sitemap, basic schema markup, social sharing settings.
Yoast SEO Premium ($129/yr) adds: redirect manager, multi-keyword focus, AI-generated title/description suggestions, internal linking suggestions.
Yoast WooCommerce SEO add-on ($69/yr) adds: enhanced product schema (price, availability, reviews in structured data), breadcrumb path for WooCommerce archives, Pinterest Rich Pins.
Most WooCommerce stores do fine with Yoast SEO Free + the WooCommerce SEO add-on. Premium is worth it if you need redirect management or multi-keyword support.
Is there an alternative to Yoast for WooCommerce?
Asteris for WooCommerce includes an SEO module with WooCommerce-specific configuration. It covers meta, breadcrumbs, schema, sitemaps, and redirects. It doesn’t match Yoast’s depth on internal linking or AI writing assistance, but for most WooCommerce stores it covers the core requirements.
The difference: Asteris for WooCommerce’s SEO module comes with 18 other modules (wishlist, PDF invoices, side cart, filtering, and more) for $149/yr.